This is an interesting way to look at writing. And I agree with him. Writer’s block is easy to get around. Assuming you have a method to get past it.
The book teaches the method the author used to create more stories. Then he started teaching others. The book is some of his stories and the things he teaches in the class.
One method he uses is called crash and burn. The crash and burn method is simple. For 10 minutes, you write down anything on your mind. If you get stuck, you can start writing colors, numbers, or car types. This helps you transition into useable material.
I’ve been doing this for a week now. There’s so many stories from my past buried deep in my memory. Things I haven’t thought about in years.
Using this helps me get the creative juices flowing. The writing created from this exercise is garbage. Like Seth said bad writing can be turned into good writing.
But the intention behind crash and burn isn’t writing your best work. It’s intention is for the ideas to be turned into stories.
The best writing includes stories from your experience. This is what connects the reader to what you’re trying to convey. Everyone loves a story.
Try this exercise and see what you can dig up.