This week, I want to give some transparency.
I’m sure you noticed me switching the newsletter back and forth between ConvertKit and Revue.
There was a good reason. It seemed like ConvertKit was being delivered more than Revue. So I made the switch back to ConvertKit.
Twitter then implemented the subscribe button in your profile. So I decided to give Revue another shot. But with one caveat.
I removed all subs who hadn’t read the last 3 issues.
I was getting frustrated with the numbers and I couldn’t figure out what I was doing wrong. So I went into reflection mode.
Thinking back, this digest has gone through 3 iterations.
- Motivation and life stories
- Community building
- Helping creatives
When you have 3 different niches, you draw 3 different groups of people. Every time you change, some people won’t be on board with the change. Which is fine.
I knew what I needed to do. Cut my attachment to the number subscribed to my email list.
So I added a line to each issue letting people know it was ok to unsubscribe.
Great idea, right?
How are people going to unsubscribe if they’re not opening it in the first place?
This time I made the move. But this time I did what I didn’t want to do. Remove people who weren’t reading. I was hanging onto a number.
All said I removed 76 people from the list. This was half of a list I’ve spent the better part of 2 years building. I spent money on advertising and learned many important lessons.
This digest like life is iterations from lessons learned. And like life, the best lessons are the hardest on your ego.
I’m glad I put my ego to the side. It has changed my outlook on Creative Geeks.
With ❤️ from Nashville,
P.S. Let me know if you enjoyed this issue by clicking YES or NO below.